Jonathan Hill School of Motoring, Stirling

Brief: To help this local driving school become a recognised presence within the university environment.

Adspad’s Solution: Jonathan Hill were prominently featured on Adspad placemats which were located in the biggest eatery in the University of Stirling thus able to draw a lot of attention from students. This provided students with details of their services, offers and contact details.

They were also featured on Adspad online outlets, both on the website and Facebook. They were given an exclusive blog which included an interview with a student who came to use Jonathan Hill by hearing about them through Adspad on Facebook. This blog highlighted the benefits that the driving school had for students and first time learners. Jonathan Hill were featured regularly on Adpad’s Facebook updates informing followers of their deals and services. Adspad also provided Jonathan Hill with social media consultancy and helped them set up their own Facebook page as well as informing them of how to get the most out of marketing via social media.

In addition to this Jonathan Hill were also invited to be a part of Adspad’s viral campaign in the centre of the University of Stirling. Students were encouraged to take part in a photo competition to win a prize of their choice; one of which was a free driving lesson from Jonathan Hill which drew in a lot of interest from students. A representative from Jonathan Hill was also there on the day who had the opportunity to interact with students and hand out leaflets about their services. As well as this Jonathan Hill publicity was also displayed on the stall and around the university which contributed to the impact that their presence had on the day.

Results:
• Brand awareness amongst the student population.
• Creation of a Facebook page.
• Increase in student engagement with Facebook page.
• Increase in student bookings.

Testimonial: “I have been very happy with the service provided by Adspad, and in particular, the numerous ways [they] have been helping me increase my market visibility. They have been professional, knowledgeable and friendly, and I am particularly pleased to have a dedicated account manager. With their on-site advertising, as well as the social media, I am confident that it can only benefit our business and our expanding client base.”